SEO: Back to basic journalism

SEO Twitter kudos

I love this message from Molly Davis who had taken an SEO that I ran with Chad Graham the day before. Chad, social media editor at azcentral.com, and I talked about the algorithms of search engines, we coached the reporters and editors who tuned in to learn a little about their content management systems, we compared good and not-so-good headlines and URLs.

We tried to infuse the journalists with a sense of power in the whole SEO game. We wanted to explain that good SEO is really good journalism. Their job is to write clearly, thinking about how a reader would search for their story, thinking about how a reader will understand their story.

Molly Davis seems to have got it. “Unintended consequence”? Nope. Unexpected, maybe. So glad to hear that our SEO tips helped Molly do better journalism.

If you’re interested in more about our Webinar, take a look at the slides.

Two years on Twitter opened up my world

My friend Judy, @Judy_Kinney, sent me a note yesterday to point out that today is my 2nd anniversary on Twitter.

@RobinJP on TwitterI created my @RobinJP Twitter account two years ago today. I think that’s like 12 years of Social Media experience in Twitter years.

So happy anniversary to me. And my buddy Twitter. I’ve had some great highlights during the last two years.

I’ve had many Perfect Moments on Twitter.  I tried to explain why they matter on my Perfect Moment Project blog:

So, here’s my Twitter announcement:

I’m buying my buddy @Twitter some roses and a box of chocolates. Happy Anniversary, everybody: http://bit.ly/92oukyless than a minute ago via webRobin Phillips
RobinJP

Happy about business journalists’ confidence

U.S. business journalists express confidence in journalism’s future

We got some great buzz on the release of our research into the confidence of U.S. business editors and reporters.

Almost two-thirds of business journalists report that the amount of business coverage at their organization has stayed the same or increased in the past five years, according to a new survey commissioned by the Donald W. Reynolds National Center for Business Journalism.

The results were far more optimistic than we anticipated. And they suggested that newsrooms, at least the business desks, are not as gloomy as journalists have been suggesting.

Romenesko on BizJ
Romenesko column

Among the findings:

• Six out of 10 are doing more or about the same level of investigative journalism.
• Nine out of 10 have learned new skills.
• Three-fourths say their workload has increased and they use social media.
• About half blog, file first for the Web and cover more beats.

asu logo asu news Business journalists optimistic about journalism’s future

Fishbowl NY Survey: Business Journalists Are .. Optimistic?

It was a lot of fun to put together this package. The report, five quick questions answered by Reynolds President Andrew Leckey, a slideshow of the Q&As, and an analysis from journalism professor Tim McGuire.

Take a look. Enjoy.

PRNewswire:  U.S. Business Journalists Express Confidence in Journalism’s Future

Covering the Green Economy

Cronkite school announces two programs

By Victoria Pelham, The Downtown Devil, March 3, 2010

….   Robin Phillips, Web managing editor for the Reynolds Center, said the seminar will provide journalists with tools to understand issues in Covering the Green Economycovering business environmentalism, track money being used for environmental pursuits, learn about green legislation and recognize “greenwashing,” which is when companies promote themselves as “green” companies to a higher degree than their actual practice of environmentalism.

“We’ll attract some attention because nobody else is doing something quite like this,” she said. “Also, ASU is recognized as a leader … in green economy and sustainability, so it kind of reinforces what ASU stands for overall.” …