I am Senior Content Developer at Castelazo Content, a global content strategy, content development and content marketing firm. By translating insights into results, we create content that helps some of the most successful technology companies engage prospects, generate leads and convert customers.
Previously, I worked as a journalist with many years experience online, at daily newspapers, on magazines and as a freelancer. My beats have included courts, cops, health, natural science, small business. I’ve been an editor in metro and on business desks.
I moved into journalism education in 2009 when I became the digital director at the Reynolds Center for Business Journalism where I oversaw the center’s website, BusinessJournalism.org, and social media platforms.
I teach a course on the Business & Future of Journalism at the Cronkite School of Journalism and Mass Communications at Arizona State University. I’m a co-founder of #wjchat, a weekly Twitter-based gathering of web journalists. I also teach journalists how to use social media tools to expand their sources and find new stories on their beats.
I have been an advisor to Arizona’s Game & Fish Department, China Mist Tea Company and sat on the Arizona Courts committee on the impact of technology and social media on court proceedings. This website is the bases of a series of Social Media Bootcamps I have taught on behalf of the Cronkite School of Journalism: Getting Started with Social Media.
Before arriving in Arizona, I worked at Newsday where I was Deputy Business Editor. I was the small business editor at BusinessWeek Online.
I am available for short-term consulting or presentations on creative ways to use social media to find sources. I also advise journalists on ways to manage their personal brands. Interested? Send me a note on LinkedIn.
SOCIAL MEDIA AND WEB SITES
I manage many social media sites, some for work, others are personal. Here’s a long list of where you can find my work.