Here is a link to the slides I used while talking with members of SPJ – the Society of Professional Journalists – and its western states members at their annual convention in Phoenix.
Bottom line: Personal brand is more than your reputation.
“Personal brand is a collection of perceptions someone else has which describes the experience of having a relationship with you.”
It is what you bring to the table. What makes you different, distinct from others who are similar. What makes you spectacular. My session is 1 part strategy and tools and 4 parts therapy. Journalists, whether you are still in a newsroom or have moved on to another field, have skills that are very valuable in a wide range of jobs.
Enjoy the slides. Reach out to me if you’d like clarification or want to know more.
Personal Brand for Journalists @ SPJ 2016