I just returned from a two-day Social Media Summit presented by the Kiplinger Program at Ohio State University – known as KipCamp to its friends.

It was wonderful. And although I was there because I was asked to teach, I came away full of new ideas, new tools and a better understanding of what’s going on in newsrooms around the country. I learned so much.  And made new friends.

A career in journalism today takes more than a well-placed byline. Editors, producers, publishers, and readers want and expect more from the journalists who tell our stories – they want to know you.

Here are some resources that might help you figure that out.

GOOD BLOGS ON BRANDING & JOURNALISM

• Forbes: How Journalists build their brands on our platform by Lewis DVorkin
• Brand me a journalist by Jennifer Gaie Hellum
• Confessions (strategies) of a branded journalist (or a journalist with a reputation, if you prefer) by Steve Buttry
• Journalists must build a personal brand: 10 tips by Mindy McAdams
• Personal Branding Becomes a Necessity in Digital Age By Mark Glaser
• Journalism Students Need to Develop Their Personal Brand By Alfred Hermida
• What happens when journalists become brands? By Jeff Jarvis

BRANDING / SOCIAL MEDIA RESOURCES

• Username check
• WhoIs Domain Name Lookup
• Twitter official blog
• Facebook official blog
• Twitter advanced search
• Bit.ly link shortener (with analytics)
• Mashable social media
• WeFollow Twitter lists

And one final word. This two-day KipCamp was self-selected and made up of a great group of journalists and communications specialists who were at all different places on the social media spectrum. They were very engaged and helpful and I think they represent where newsrooms are right now in regards to using social media — some people get it, others want to know more and there is less and less resistance to social media and other online tools as time goes by.