I just returned from a two-day Social Media Summit presented by the Kiplinger Program at Ohio State University – known as KipCamp to its friends.
It was wonderful. And although I was there because I was asked to teach, I came away full of new ideas, new tools and a better understanding of what’s going on in newsrooms around the country. I learned so much. And made new friends.
A career in journalism today takes more than a well-placed byline. Editors, producers, publishers, and readers want and expect more from the journalists who tell our stories – they want to know you.
Here are some resources that might help you figure that out.
GOOD BLOGS ON BRANDING & JOURNALISM
- Forbes: How Journalists build their brands on our platform by Lewis DVorkin
- Brand me a journalist by Jennifer Gaie Hellum
- Confessions (strategies) of a branded journalist (or a journalist with a reputation, if you prefer) by Steve Buttry
- Journalists must build a personal brand: 10 tips by Mindy McAdams
- Personal Branding Becomes a Necessity in Digital Age By Mark Glaser
- Journalism Students Need to Develop Their Personal Brand By Alfred Hermida
- What happens when journalists become brands? By Jeff Jarvis
BRANDING / SOCIAL MEDIA RESOURCES
- Username check
- WhoIs Domain Name Lookup
- Twitter official blog
- Facebook official blog
- Twitter advanced search
- Bit.ly link shortener (with analytics)
- Mashable social media
- WeFollow Twitter lists
And one final word. This two-day KipCamp was self-selected and made up of a great group of journalists and communications specialists who were at all different places on the social media spectrum. They were very engaged and helpful and I think they represent where newsrooms are right now in regards to using social media — some people get it, others want to know more and there is less and less resistance to social media and other online tools as time goes by.