Upcoming #ConnectChat: Social Media for Business Journalists
I’m hosting #ConnectChat today to talk about social media for business journalists. Bottom line: It’s a lot like social media for all journalists … just with more money.
Stop by – #ConnectChat – from noon Pacific time.
Or come back later. I’ll link to the archive.
→ → Here we go (PDF):
Recap of #ConnectChat on Social Media for Business Journalists
Social media and businesses.
Bank of America reversed a decision to charge a $5 fee to use ATMs after a public outcry on social media. Robin Phillips from ASU’s Center for Business Journalism talks about the use of social media.
I talked with a team of six journalism students today about the idea of branding and I’m feeling very optimistic.
Village Voice Media, in conjunction with the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, is running this team through an intensive, 10-week, paid summer fellowship for minority students concentrating on Web and digital media.
These are my new friends: @Victor314, @Ujohnny, @AudioPathos, @adelehampton, @kholoodeid, and @BryScottD.
It was fun to think about branding as I prepared. I’ve talked a lot about journalists and their image on the web and the need to be consistent across different tools, but I’ve never focused on creating a brand. What I learned:
You can tell this tale short: Figure out who you are and be it.
A little longer: People have an image of you whether you like it or not, so take control.
Or in 27 slides: See below.
Beyond the basic message about Being You Online, I packed the presentation with examples of how nine other young journalists present themselves (their BRAND) online.
The Village Voice fellows could do far worse than emulating the professional images of:
Lauren M. Rabaino – @laurenmichell
Mukhtar M. Ibrahim – @mukhtaryare
Heather Billings – @hbillings
Monica Guzman – @moniguzman
Rebekah Monson – @RebekahMonson
Robert Hernandez – @webjournalist
Matt Thompson – @mthomps
Maxine Park – @maxinepark
Benet Wilson – @benetwilson
The Village Voice team members are all doing journalism and building their online images already (see slide 8). But they had great questions and were very thoughtful about what more they can do.
If you want to follow their progress this summer, they are using this hashtag on
Twitter: #vvmfellows.
With young journalists like the six fellows and the nine professionals I held up as examples all forging new ground, I’m feeling great about our future. Let’s follow them all.
I was honored recently to be asked by Wilkes University sophomore Kirstin Cook to teach a session at a day-long workshop for high school journalism students. Honored and a little confused since I am in Phoenix and WilkesU is in Pennsylvania. But it was simple. I put together a Google docs presentation and we hooked up via Skype. The Skype share screen tool worked wonders. Kristin was a great assistant, in the room with the students, and I received a round of applause when it was over.
It was fun to create a presentation for teenagers who are interested in journalism, but most likely only understand social media as a personal tool.
Feel free to share: Wilkes University Tom Bigler Journalism Conference.
Applause is always welcome.
I love this message from Molly Davis who had taken an SEO that I ran with Chad Graham the day before. Chad, social media editor at azcentral.com, and I talked about the algorithms of search engines, we coached the reporters and editors who tuned in to learn a little about their content management systems, we compared good and not-so-good headlines and URLs.
We tried to infuse the journalists with a sense of power in the whole SEO game. We wanted to explain that good SEO is really good journalism. Their job is to write clearly, thinking about how a reader would search for their story, thinking about how a reader will understand their story.
Molly Davis seems to have got it. “Unintended consequence”? Nope. Unexpected, maybe. So glad to hear that our SEO tips helped Molly do better journalism.
If you’re interested in more about our Webinar, take a look at the slides.
robin j phillips 