Category Archives: RobinJP

Those who can, teach the teachers

And I’m thrilled to be able to talk about social media to a group of high school teachers who are taking on the task of teaching budding journalists.

I know that schools can be nervous about social media and some school districts don’t have the resources to jump into journalism in the same way they may cover other subjects and activities, but this group of 35+ teachers chose to spend a chunk of their summer in balmy Arizona learning about new tools and tactics from faculty and staff at the Cronkite School of Journalism at Arizona State University.

More power to them.  I’m posting this so they can easily carry these tools home with them.

This presentation was part of that session given to high school journalism teachers, part of the ASNE Reynolds Fellowship in Phoenix in the summer 2012.

Here’s the Social Media for Journalists handout for this class.

And below are some more resources. These are the links that appear on the final slide of the presentation.

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I Google+ into Tom Bigler Journalism Conference 2012

Social Media journalist toolkit

Click on the image to learn more about adding social media to your journalism toolkit.

I’m wrapping up a presentation for Wilkes University Tom Bigler Journalism Conference 2012, which is an event for high school students interested in journalism.

This is such a fun event and I’ve never even been in person. Last year, I Skyped in and this year, we’re planning to do a Google+ hangout. I can see the students, they can see me and I can share a presentation or anything I want to show them on my desktop. Ooops. Better clean that desktop.

Click the image or word “presentation” above to see my slides.  The final is full of more places to go learn more about social media and journalism.  Here they are:

• Teaching Online Journalism  – 4-part slideshows by Mindy McAdams

AZ courts social media committee kicks off: A super smart judicial meetup.

I’m a member of the Arizona Courts committee on impact of technology and social media on court proceedings (say that 3 times fast).

Day 1 was fascinating yesterday. We outlined issues – everything from cell phone use in court to safety issues for witnesses, victims, jurors and undercover police officers to people friending rural judges on Facebook.

Arizona Courts committee on technology and social mediaIt was a great conversation led by Arizona Supreme Court Justice Robert Brutinel who did what Supreme Court justices do so well – he asked questions, proposed hypotheticals and acted as devil’s advocate.

The room was filled primarily with judges from around Arizona who recognize that times are changing.

In this photo — I am on the far right in a white jacket. And on the left is David Bodney managing partner in the Phoenix office of Steptoe & Johnson LLP, where he practices media and constitutional law.

David and I are at opposite ends of the spectrum of social media use. But we are both there to add our professional thoughts and keep an eye on the role of journalists in the courtroom.  This is going to be an interesting year.

#ConnectChat: Connecting journalists and PR folks

Upcoming #ConnectChat: Social Media for Business Journalists

Robin J Phillips talking

I’m hosting #ConnectChat today to talk about social media for business journalists. Bottom line: It’s a lot like social media for all journalists … just with more money.

Stop by – #ConnectChat – from noon Pacific time.

Or come back later. I’ll link to the archive.

→  Here we go (PDF):
Recap of #ConnectChat on Social Media for Business Journalists

On Bank of America and the power of social media

Social media and businesses.
Bank of America reversed a decision to charge a $5 fee to use ATMs after a public outcry on social media. Robin Phillips from ASU’s Center for Business Journalism talks about the use of social media.

I saw the future of journalism today

I talked with a team of six journalism students today about the idea of branding and I’m feeling very optimistic.

Village Voice Media, in conjunction with the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, is running this team through an intensive, 10-week, paid summer fellowship for minority students concentrating on Web and digital media.

These are my new friends: @Victor314, @Ujohnny, @AudioPathos, @adelehampton, @kholoodeid, and @BryScottD.

It was fun to think about branding as I prepared. I’ve talked a lot about journalists and their image on the web and the need to be consistent across different tools, but I’ve never focused on creating a brand. What I learned:

You can tell this tale short: Figure out who you are and be it.
A little longer: People have an image of you whether you like it or not, so take control.
Or in 27 slides: See below.

Beyond the basic message about Being You Online, I packed the presentation with examples of how nine other young journalists present themselves (their BRAND) online.

The Village Voice fellows could do far worse than emulating the professional images of:

Lauren M. Rabaino – @laurenmichell
Mukhtar M. Ibrahim – @mukhtaryare
Heather Billings – @hbillings
Monica Guzman – @moniguzman
Rebekah Monson – @RebekahMonson
Robert Hernandez – @webjournalist
Matt Thompson – @mthomps
Maxine Park – @maxinepark
Benet Wilson – @benetwilson

The Village Voice team members are all doing journalism and building their online images already (see slide 8). But they had great questions and were very thoughtful about what more they can do.

If you want to follow their progress this summer, they are using this hashtag on
Twitter: #vvmfellows.

With young journalists like the six fellows and the nine professionals I held up as examples all forging new ground, I’m feeling great about our future. Let’s follow them all.

Social Media presentation for high school journalists

I was honored recently to be asked by Wilkes University sophomore Kirstin Cook to teach a session at a day-long workshop for high school journalism students. Honored and a little confused since I am in Phoenix and WilkesU is in Pennsylvania. But it was simple. I put together a Google docs presentation and we hooked up via Skype. The Skype share screen tool worked wonders. Kristin was a great assistant, in the room with the students, and I received a round of applause when it was over.
So you wanna be a journalist?

It was fun to create a presentation for teenagers who are interested in journalism, but most likely only understand social media as a personal tool.

Feel free to share: Wilkes University Tom Bigler Journalism Conference.

Applause is always welcome.