The Kiplinger program offers short-term fellowships to help make better use of new online tools. This one’s about a week and we’re talking social media, personal branding and cutting through the clutter.

I know it’s going to be crazy fun and I’ll have much more to say after I meet everyone.

But this post is to share the resources and tools from my talks.

RESOURCES: The slides below are for this week’s sessions.

And here are more resources about personal branding: JAWS Branding U. That’s a blog I put together in the fall for JAWS Camp – a conference for women journalists. There is lots more at that page on personal branding.

Cutting through the clutter handout (PDF)
More info on Personal Branding for Journalists

UPDATED WEDNESDAY MORNING AS I STARTED HEADING HOME:

And there we go. It was a great couple of days in Ohio. The Kiplinger Program was wonderful. I leave feeling a little jealous of the fellows who will be together the rest of the week. But I’m headed home.

I made many friends at Kiplinger including Brutus Buckeye.

I always learn something new after a presentation – either about presenting, teaching, sharing. Or I have an insight about the topic.

Two things stand out from yesterday’s session.

1. Everyone truly does have some unique wonderfulness inside. And until they get comfortable with whatever that is, it doesn’t matter what they are trying to do with the stuff around the edges.

2. Don’t forget to fill my pockets with breath mints.

Click on the image to learn more about adding social media to your journalism toolkit.

I’m wrapping up a presentation for Wilkes University Tom Bigler Journalism Conference 2012, which is an event for high school students interested in journalism.

This is such a fun event and I’ve never even been in person. Last year, I Skyped in and this year, we’re planning to do a Google+ hangout. I can see the students, they can see me and I can share a presentation or anything I want to show them on my desktop. Ooops. Better clean that desktop.

Click the image or word “presentation” above to see my slides.  The final is full of more places to go learn more about social media and journalism.  Here they are:

Day 1 was fascinating yesterday. We outlined issues – everything from cell phone use in court to safety issues for witnesses, victims, jurors and undercover police officers to people friending rural judges on Facebook.

It was a great conversation led by Arizona Supreme Court Justice Robert Brutinel who did what Supreme Court justices do so well – he asked questions, proposed hypotheticals and acted as devil’s advocate.

The room was filled primarily with judges from around Arizona who recognize that times are changing.

In this photo — I am on the far right in a white jacket. And on the left is David Bodney managing partner in the Phoenix office of Steptoe & Johnson LLP, where he practices media and constitutional law.

David and I are at opposite ends of the spectrum of social media use. But we are both there to add our professional thoughts and keep an eye on the role of journalists in the courtroom.  This is going to be an interesting year.

I’m hosting #ConnectChat today to talk about social media for business journalists. Bottom line: It’s a lot like social media for all journalists … just with more money.

Stop by – #ConnectChat – from noon Pacific time.

Or come back later. I’ll link to the archive.

→ →  Here we go (PDF):
Recap of #ConnectChat on Social Media for Business Journalists

I was asked to join a panel of newsroom trainers to talk about journalism training and answer questions about what journalists want, need and can find inexpensively, primarily on the web.

Panelists: Charles Apple, freelance journalist and blogger; Matt DeRienzo, Journal Register Co.; Howard Finberg, Poynter; Deborah Gump, Middle Tennessee State University; Evelyn Hsu, Robert C. Maynard Institute for Journalism Education and Robin Phillips, Reynolds Center for Business Journalism.

It was a lot of fun and very informative. Here’s a Storify including the chat’s highlights. Lots of good tips here:

Newsroom Training, #ASNEchat, Nov. 8, 2011

Here’s the full collection of #ASNEchat Storify archives.

And Steve Buttry has pulled together an extensive list of Resources for Training Journalists.

I enjoyed the process of getting ready for this interview and felt good going through it — not always an easy thing for we print journalists. We’re not used to being in the spotlight, or coming across as “experts.”

After talking with a few others today about how being on TV can be unnerving, I wrote this blog post to share what I learned: Print to TV: Lessons from the set of Good Morning Arizona

Village Voice Media, in conjunction with the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, is running this team through an intensive, 10-week, paid summer fellowship for minority students concentrating on Web and digital media.

These are my new friends: @Victor314, @Ujohnny, @AudioPathos, @adelehampton, @kholoodeid, and @BryScottD.

It was fun to think about branding as I prepared. I’ve talked a lot about journalists and their image on the web and the need to be consistent across different tools, but I’ve never focused on creating a brand. What I learned:

You can tell this tale short: Figure out who you are and be it.
A little longer: People have an image of you whether you like it or not, so take control.
Or in 27 slides: See below.

Beyond the basic message about Being You Online, I packed the presentation with examples of how nine other young journalists present themselves (their BRAND) online.

The Village Voice fellows could do far worse than emulating the professional images of:

Lauren M. Rabaino – @laurenmichell
Mukhtar M. Ibrahim – @mukhtaryare
Heather Billings – @hbillings
Monica Guzman – @moniguzman
Rebekah Monson – @RebekahMonson
Robert Hernandez – @webjournalist
Matt Thompson – @mthomps
Maxine Park – @maxinepark
Benet Wilson – @benetwilson

The Village Voice team members are all doing journalism and building their online images already (see slide 8). But they had great questions and were very thoughtful about what more they can do.

If you want to follow their progress this summer, they are using this hashtag on
Twitter: #vvmfellows.

With young journalists like the six fellows and the nine professionals I held up as examples all forging new ground, I’m feeling great about our future. Let’s follow them all.

It was fun to create a presentation for teenagers who are interested in journalism, but most likely only understand social media as a personal tool.

Feel free to share: Wilkes University Tom Bigler Journalism Conference.

Applause is always welcome.

Online? Is there any other place? Any other way?

Well, yes. There still are other editions of the news: paper, broadcast, radio, print magazines. But very few of those exist without an online partner, an online edition.

I was thrilled to see this post on 10,000 Words … once I got over the surprise and erased the thought bubble above my head that asked: “What? Get involved with online journalism? Who isn’t?”:

How you can get involved with the online journalism community today

This is a great, supportive community. And the post, written by Lauren Rabaino, has some good ways to get involved, start meeting others, and begin picking up new skills and sharing old ones.

For more about the weekly web journalism Twitter chat (#wjchat), which I’m very active in, check out #wjchat archives of previous weeks.

Don’t forget. You are already part of the web journalism community .. whether you like it or not.